Are you building a website for your blog and business? Do you need assistance optimizing all your web pages? On-page SEO can help you accomplish this and bring more traffic to your website.
If you’ve already got a piece of quality content or a blog that you want to share, you’ll need to optimize the page where the content is located. This helps Google to understand what your website is about and hopefully get your website to the top of the search engine results. The process may be easier than you think, but you’ll need to follow some effective and practical tips to get the job done. One of the first places to start is getting a better understanding of what SEO is.
So what exactly is on-page SEO? This practice refers to the system of optimizing website pages so that they will show up higher in the search engine rankings. The goal of optimization is to increase traffic to your site, which could lead to more paying customers for your business.
The optimization process involves several steps. Most of the pointers you’ll receive when it comes to on-page SEO focuses mainly on placing keywords strategically on a page. These keywords have to match with the words people will type in the Google search bar when looking for a webpage that provides your products and services. In addition to having a main keyword, you’ll need to include this word in the title of your blog or article, as well as in the meta description and article headings. While this is what most people think of when they think of SEO, it’s important to note that the “keyword” method alone is significantly outdated.
These days, Google is intelligent enough to understand related keywords and synonyms, so even if a person doesn’t type in your exact keyword, they’ll still be able to find your website. So, you don’t have to be overly obsessed with keywords, although these are still important. Instead, you’ll need to focus on optimizing your search intent to make it easier for potential customers to find you.
One of the best ways to think about on-page SEO is that Google serves as the “coach” selecting players to be on the website team. If your content doesn’t meet the qualifications of a “player,” meaning it doesn’t match what internet searchers are looking for, you can’t play in the game, and you definitely won’t get to #1 on search engines, which is the winning spot.
Google’s whole business plan depends on Google providing the most relevant results in the top search ranking spot. Use this information to your benefit by combining your business instincts with your current keyword ranking. It’s also a good idea to make sure your webpages load quickly. When it takes a long time for your images and content to show, searchers are likely to hit the back button and select another site, even if the website is below your search ranking. Keeping these factors in mind can help your online business or website to thrive consistently.